Web会議ツールとして広く知られる Zoom は、いまや“ただのオンライン会議アプリ”ではありません。

AI技術を活用したビジネスソリューションへと進化し、企業のコミュニケーション基盤として存在感を高めています。本記事では、先日開催されたリアルイベント 「Zoomtopia On the Road Japan」 に参加したユーザーへのインタビューを通じて、Zoomが選ばれ続ける理由を深掘りします。

ユーザーの声から見える「Zoomが愛される理由」

驚くほど速い開発スピード

Zoomが支持される大きな理由のひとつが「ユーザーの声がすぐ製品に反映される開発体制」です。
アップデートの頻度が高く、要望した機能が短期間で追加されることも珍しくありません。

Another worksでZoom導入に関わる 菅原ゆき乃氏 は、Zoomの魅力をこう語ります。

「営業担当の方に『こんな機能がほしい』と伝えると、いつも『それ、もう開発中です』『すぐにチームに伝えます！』と返ってきます。開発スピードがとても速いのが好きなところです」

単なる機能改善ではなく、“ユーザーの声を尊重する文化”そのものが、Zoomへの信頼感と愛着につながっていると言えるでしょう。

業種を超えて広がるZoom活用事例

Zoomは現在、業界・業種を問わず、多様な企業が導入しています。
ホテルとしても利用できる住まい・別荘事業を展開する NOT A HOTEL もそのひとつ。

NOT A HOTELの 梶原成親氏 は、Zoomをビジネスの中心で活用していると話します。

「ウェビナーはZoom Webinars、リード獲得後の架電はZoom Phone、商談はZoom MeetingsとRevenue Acceleratorで解析しています」

マーケティングから商談、顧客フォローまで一気通貫でZoomを活用する事例として、非常に注目されています。

Zoomが提供する「ハッピーな体験」と企業文化

Zoomは単に業務効率を上げるツールではありません。
“Delivering Happiness（幸せを届ける）” を掲げ、ユーザー同士が学び合い、つながり合えるコミュニティ活動にも力を入れています。

Zoomアンバサダーであるトライバルメディアハウス 出口潤氏 は、この理念こそZoomの魅力だと語ります。

「『Work Happy』という考え方が好きです。だからこそZoomtopiaのようなイベントで人が集まり、ハッピーな空間が生まれるのだと思います」

また、エネルギー会社・カニエJAPANの 高坂裕史氏 はイベント参加後、Zoomへの印象が大きく変わったといいます。

「Zoomは“ネットワークをつなぐツール”だと思っていました。でもイベントで、人と人をつなぐ理念が強く感じられました」

ユーザーの声を聞き、共に学び合う文化がある――それがZoomの継続的な進化を支えています。

Zoomは「ただの会議ツール」ではない

ビジネス課題を解決し、組織のコミュニケーションを前進させるパートナーへ

ここまでのユーザーの声からわかるのは、Zoomが単なるWeb会議ツールを超えて、
現場の困りごとを迅速に解決し、コミュニケーションを自然に活性化させる存在
になっているということです。

• 人と人をつなぎ、学びを循環させるツール
  
  
• ビジネスを効率化し成果につなげるソリューション
  
  
• 日常業務を支える「使い続けたくなる」パートナー
  
  

Zoomはこれからも、多様な現場の課題にフィットしながら、ビジネスを力強く後押ししていくでしょう。

以下、原文の投稿をご参照ください：https://www.zoom.com/ja/blog/development-speed/?ampDeviceId=788a25c1-407d-4b6c-a9a6-2faf21824414&ampSessionId=1764511927158

Hello Zoom Community! As a Customer Success Manager, I meet with organizations daily that are struggling to scale their virtual events without sacrificing quality. I recently met with a client, Rachel, who manages large, high-profile quarterly town halls for her global executive team.

Rachel’s team was running into constant, high-stakes problems during the 10-minute window before going live:

“Our biggest recurring issue,” Rachel told me, “is our executives. They are brilliant, but they are not tech people. They’d join the meeting a minute before showtime, and inevitably, someone’s microphone would be muted, or they wouldn’t have the right slides loaded. We had to fix these things live in the general room, and the hundreds of early attendees would witness the awkward fumbling. It looked completely unprofessional for a C-suite presentation.”

This scenario is incredibly common—the fear of visible, last-minute technical failure is real!

I introduced Rachel's team to the Zoom Webinar Backstage feature, positioning it as their mandatory, confidential staging area. The implementation was simple, but the impact was immediate.

We established a new protocol:

1. The Exclusive Entry: All speakers and panelists must join Backstage 30 minutes before the official broadcast time. This ensures they are in a private space, totally separate from the audience who are viewing the waiting screen.

2. The Private Tech Check: Rachel’s dedicated AV technician uses this time in Backstage to perform one-on-one checks: "Can you see my screen share?" "Is your lighting okay?" "Let's check your specific slide transitions." This allowed the executive team to get comfortable and fix any issues without the audience ever knowing the CEO's camera initially wasn't working.

3. The Hidden Communication Channel: During the live session, Rachel and her team use the Backstage Chat to send silent, crucial cues to the speakers, like reminding a panelist of the time limit or letting the host know a key question just came through in the Q&A. This hidden coordination ensured flawless, on-time transitions and zero visible stress.

By utilizing Backstage, Rachel completely eliminated the visible chaos. Her last town hall was described as "seamless and perfectly executed" by her executives. It shifted their focus from anxiety and troubleshooting to delivering high-impact content.

Implementing the Zoom Webinar Backstage isn't just a troubleshooting technique; it's a fundamental best practice for professional event production. Just as Rachel's team now relies on this private space for critical AV checks and seamless real-time coordination, we encourage you to make Backstage a non-negotiable part of your webinar workflow. By moving all your preparation, communication, and last-minute problem-solving away from the view of your audience, you ensure a polished, professional experience every single time, turning potential webinar mishaps into flawless presentations.

I can't get my zoom to allow annotations when screen sharing from an ipad, since all the students in my school use ipads this is a big problem.  Any way to share screen ipad to ipad and write on each others screen without using whiteboard, want to write on pdfs

thanks so much

Andrew

I'm building a project hub in Zoom Docs for our ongoing client work.  This will replace Airtable as our PM platform, and I'm looking at ways to leverage automation to be more efficient and effective.

I really like the task creation from AIC generated from meetings.  This would be even more useful if I could automatically port those tasks to the appropriate project and owner, based on the meeting being tied to the project and the assigned owner being on that project team.  I've tried using workflow bots and automation, but neither seems to address this issue.

Has anyone been able to get this to work?  Is this a feature request or a lack of knowledge on my part?

As a Customer Success Manager, I often see users get excited about Zoom AI Companion's ability to summarize meetings—but many don't realize that we have a powerful feature that makes those summaries perfectly structured for common meeting types.

I'm talking about Zoom AI Companion’s Pre-Built Meeting Summary Templates. While creating custom templates requires the separate custom AI Companion add-on, every user on Business, Business Plus, Enterprise, or Education accounts, can now leverage the excellent pre-built templates Zoom provides for free! It’s the easiest way to elevate your post-meeting follow-up.

Here's a look at the 9 pre-built templates to structure the AI Companion's output to match the intent and outcome of your meeting, ensuring key data doesn't get buried in a general summary.

- One on One: Great for coaching, check-ins, and performance reviews. The summary will capture what was discussed, how it impacts the employee's development, and—most importantly—who owns the next steps.
- Stand up: Ideal for those quick daily or weekly agile team huddles. The summary gives you a concise snapshot of the team's momentum, immediate challenges, and what everyone plans to tackle next. It's built for speed and clarity.
- Brainstorm: For when you're generating ideas, concepts, or solutions. It documents every idea generated and then immediately structures the resulting follow-up tasks. It seamlessly bridges the gap between raw thought and concrete execution.
- Project Update: Use this for status checks, milestone tracking, and risk reviews. The summary highlights current status, key milestones (achieved or missed), identified risks, and clearly assigns ownership for future tasks. It's your single source of truth.
- Discussion: For general, open-ended conversations or debates where the goal is sharing knowledge. You get the whole picture of the conversation, especially any points that need more thought later.
- Q&A: Perfect for town halls, webinars, or knowledge transfer sessions. The template it generates matches the questions directly to their official answers, giving you a comprehensive record of every inquiry and its resolution. It ensures clarity on what was settled and what needs follow-up.
- Customer Success: Dedicated to regular client check-ins and relationship reviews. The summary creates an organized record of the customer's status, performance metrics, service gaps, and all the necessary next actions to keep the relationship strong.
- User Feedback: Use when customers or internal users are providing input on a product. The template captures and categorizes all the problems, pain points, and suggested improvements, turning user comments directly into prioritized, actionable tasks for your product team.
- Lecture Summary: Best for formal training sessions, classes, or presentations. It creates an organized, educational record of the talk's substance and intended knowledge transfer, making it easy for attendees to review and grasp the key concepts.

Using these pre-built templates can instantly improve your workday. You can,
- Say goodbye to post-meeting housekeeping and get your time back as it will eliminate the manual step of moving and reformatting text. Just select the correct template and it will provide a structured summery. You skip the cleanup entirely.

- Boost clarity and accountability for everyone. If someone missed the meeting, they can instantly absorb the key takeaways. Using the Project Update template, for example, makes the risks and ownership immediately pop, ensuring accountability without anyone having to hunt through dense paragraphs.

I’m excited to hear how these templates transform your meeting documentation. Feel free to share which built-in template are you most excited to try first, and what custom template ideas are you playing with? Let’s keep sharing those AI Companion tips!

For more information on using and managing these summary templates, please refer to the official Zoom Support Article.

How many hoops do I have to jump through to get support from Zoom?

If I'm already logged into my Zoom account, why do I have to log in separately to Zoom support?

It looks simple to click "Give Feedback," but then there is an entire page of instructions on how to get help. Then when you finally get to a form to submit feedback, you have to filter through 20+ different options so you can help Zoom figure out which tiny arm of their expansive corporate structure should receive your question. 

Unreal. If Zoom has AI, how about using AI to do some of the work currently dumped on customers? I should be able to type a simple question. I wanted to ask why Norma from SuperNormal has decided to crash every one of my Zoom meetings without my permission. 

Google makes it easy to ask a question. Why can't Zoom do the same? 

p.s. - Couldn't even submit this post. "Correct the highlighted errors and try again." I neglected to "label" my message. Again, something AI could do. Too bad they don't know AI.