How Loud should video playbacks be? LUFS measure?

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Is there a recommended loudness measure for video playback on Zoom? Streaming services often ask for between -12db and -14db LUFS. Really the question is about consistency. We don't want listeners turning up their volume to hear someone talking, then play a video and they have to turn their volume back down. It's not really clear how to manage volume easily across multiple sources like that.

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Effective January 9th, 2026 through January 22nd, 2026: The Zoom Community is currently in read-only mode with login disabled, to deliver you a new and improved community experience!