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Currently discount codes are not available; however, you could create discount ticket types and market them accordingly. (making them available only during certain dates).
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I have the same question and need as Dave did. This is a super common need for events. I don't want anyone to see the discount unless they get it at a certain place. Helps to track marketing and also helps to give discounts for other purposes when you do not want regular registrants to see or use that pricing. This is a vital feature that I hope Zoom incorporates soon.