Upcoming Changes to SMS

[texaspro]

My office (real estate brokerage) does not send text messages to our customers unless they text us first. And even then, it's just quick replies. No active texting campaigns. Am I still required to complete the "Campaign Registration"? 

[Ray_Harwood]

Welcome to the Zoom Community, @texaspro.

Good question!  I’ve been chronicling my own 10DLC adventure in this post, Does Zoom Phone 19DLC Requirement Apply to Everyone?

I do plan to raise the issue with some of my Zoom contacts this week. Stay tuned for real answers – I hope. 

My personal opinion summary is that 10DLC registration is only required by composites doing A2P (Application to Person) messaging, like automated tracking services with responders, and not for P2P (Person to Person) messaging. Unfortunately there is also discussion online that carriers like Zoom and RingCentral are going to be subject to more scrutiny which may require additional registration. 

It’s all still very confusing. I’ll do what I can to help clear it up in the next week or so. 

[JoshT]

According to my zoom account rep, this applies to all Zoom Phone customers because Zoom is the Application. 

[dtswcan]

We use an SMS called Textline (textline.com)  we use Textline because they have an easy API to automate sending Transactional SMS messages from our business application.  Textline has not asked us to complete a 10DLC.  Over reacting?  

[Ray_Harwood]

Maybe they're just not communicating about it:

https://www.textline.com/blog/everything-to-know-about-10-dlc-10-digit-long-codes-and-why-you-should...

If you're sending large volumes, you might look farther into it.

My point really is this: The overall communication of this thing (is it a regulation? a ruling? just a requirement from some entity?) has been poor from everyone, in my opinion.

[FORE-Craig · Accepted solution]

Hi @texaspro 

Yes! It is a requirement from mobile phone carriers being required of cloud-based phone systems like Zoom Phone. The compliance has nothing to do with whether you send automated messages for marketing campaigns. That is just the terminology employed in the industry used to register your business, so that your messages for mobile customers won't be blocked.

The following Zoom article explains it better that I do:

https://support.zoom.us/hc/en-us/articles/4421899070861-SMS-placeholder-URL-1

I hope that helps!