Maintenance is being performed on Zoom's support site on November 4 that may cause support impact. For more information, please click here.
Everything you need to work together, all in one place.Explore Zoom One's Collaboration Tools
Connect virtually from anywhere with Zoom Meetings
Collaborate together with Zoom Chat
Call the world with Zoom Phone
Create and brainstorm with Zoom Whiteboard
Rich conversation analytics to improve sales
Send and receive messages and calendar invitations
Bring fluid interactions to hybrid teams with Zoom Huddles
Remove the hassle of traditional scheduling with Zoom Scheduler
Innovative video solutions for every meeting space.
Solutions to host impactful virtual and hybrid experiences.Find a Solution for Every Event
An omnichannel cloud solution optimized for video.
Zoom solutions elevate collaboration across vertical use cases.Discover Zoom Industry Solutions
Enabling exciting new ways to teach, learn, and connect globally
Transforming client engagement and employee experiences
Improving collaboration between agencies, ministries and constituents
Connecting care, collaboration, and medical innovation
Real-time communication, anywhere in the world
Bridging the in-store and online experiences
Expert support and services for all your design, strategy, implementation, event, and hardware needs.
An open platform that allows developers to build Zoom apps and integrations.
Zoom Partners bring Zoom's communications platform to market through alliance, sales, and service partnerships.
Discover new ways to use Zoom solutions to power your modern workforce.
Access expert-led tutorials on Zoom products and features.
Network with other Zoom users, and share your own product and industry insights.
Get documentation on deploying, managing, and using the Zoom platform.
I'm looking for a better way to integrate our email marketing/communications with Zoom Webinars registration. Several times a year, we host state-certified CLE webinars that draw between 500 and 1000 attendees.
We use Mailchimp to manage email communications, including webinar announcements/invitations and a monthly legal periodical, to 14k+ subscribers. We include our Zoom Webinar registration link in those invitations, and thereafter we run all registrant and attendee communications through Zoom Webinars.
This non-integrated solution creates a couple significant inefficiencies and headaches:
(1) Exporting registrants from Zoom and importing them back into Mailchimp for tagging and filtering (to avoid unnecessary repeat invitations) and pre-webinar announcements is cumbersome, can lead to bounce issues, and can corrupt the quality of the contact record.
(2) Oftentimes, Zoom Webinar attendees use a different email address for their Zoom account than the one they use to subscribe to our email list. I have to go to great lengths to emphasize the importance of registering AND attending/joining under their Zoom account email, and some users still mess it up.
This leaves us having to choose between requiring authentication on the front end (which often leads to hordes of panicked calls/emails re: join difficulties right as the webinar is starting) or having to manually authenticate on the back end with Zoom's attendance report data (which leaves us with too much investigative work trying to connect registrant and attendee data when folks join under a different email address than the one with which they registered).
Seems like there should be a seamless CRM-type solution for an industry leader like Zoom, that would fully integrate promotional, registrant, and attendee communications — or else work smoothly enough on its own that folks like me aren't having to hunt for workarounds.
One suggestion to Zoom? Fix the registration platform to guarantee that the join link works (recognizes the user, and associates the registrant and attendee data automatically) regardless of what account the user is logged into Zoom under when they click the link.
Is there also a webhook of some sort that would auto-tag Mailchimp contact records upon Zoom Webinar registration submission? That would be extremely helpful.
Thanks in advance.
There are several better Zoom webinar registration solutions available that offer more robust CRM and email integration options. Here are a few examples:
Zapier: Zapier is an automation tool that allows you to connect Zoom with hundreds of other apps, including popular CRM and email marketing tools like HubSpot, Salesforce, and Mailchimp. You can create "Zaps" that automatically add new Zoom webinar registrants to your CRM or email list, send follow-up emails after the webinar, and more.
Eventbrite: Eventbrite is a popular event management platform that integrates with Zoom. You can create an event page on Eventbrite to promote your webinar, sell tickets (if applicable), and manage registrations. Eventbrite also offers built-in email marketing tools to send reminders and follow-up emails.