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Explorer
Julien-FRit
Explorer
August 23, 2023
Question

SEO and UTM GOOGLE

  • August 23, 2023
  • 2 replies
  • 56 views

Hello everyone.

I have two important questions regarding the creation of my event.

Is the registration landing page SEO friendly on google? and Can I create a SEA campaign easiest 1-2 week before
I have a domain name that will redirect to the registration landing page. If I insert UTMs in my link for tracking, will this tracking be lost when the site changes url?


for example :

 

 

domain
www.miaouwouf.com


Landing page
www.zoom.com/miaouwouf-events/registration

 

I have to create 3 links
www.miaouwouf.com?utm_campaign=&utm_source=press&utm_medium=Display&utm_content=banner

www.miaouwouf.com?utm_campaign=&utm_source=linkedin&utm_medium=Organic&utm_content=post

www.miaouwouf.com?utm_campaign=&utm_source=facebook&utm_medium=QR Code&utm_content=flyer

 

 

or do I create 3 bitly links (for example) that redirect to each link with the UTMs that end on the registration page?

      2 replies

      W
      Newcomer
      wajeeha Rizwan
      Newcomer
      June 13, 2026

      On SEO - Zoom Events registration pages aren't really SEO-friendly. They're dynamically generated on Zoom's domain, often set to noindex, so Google won't index or rank them well. If organic visibility matters to you, it's better to have a page on your own site/blog that talks about the event and links out to the Zoom registration page, rather than relying on the Zoom page itself to rank.

      On the SEA campaign timing - yes, you can absolutely start your campaign 1-2 weeks before your domain is ready. Just point your ads straight to the Zoom registration URL with the UTMs already attached, rather than waiting for the domain.

      Now about the UTM tracking question - this is the important part. If miaouwouf.com later redirects to the Zoom page, the UTM parameters won't automatically carry over unless the redirect is specifically set up to forward query strings. A lot of basic domain forwarding (the kind set at the registrar level) just drops everything after the "?" in the URL, so you'd lose your tracking data.

      Because of that, I'd go with your second idea - create the 3 Bitly links, but have each one point directly to the final Zoom registration URL with the UTM parameters already included in the destination. That way the tracking is baked into the short link itself and won't depend on what your domain does later. This is more reliable than hoping a domain redirect preserves the query string.

      So in short: Bitly links pointing to Zoom + UTMs already attached is the safer bet here.

        ExpertswhoJohn
        Community Super Champion | Customer
        ExpertswhoJohn
        Community Super Champion | Customer
        June 15, 2026

        hi ​@Julien-FRit 

         

        Zoom pages are built on the fly, and although not frindly to UTM tages. Zoom does have a suggested way to do this. They call them source tracking links.

        https://support.zoom.com/hc/en/article?id=zm_kb&sysparm_article=KB0065543

        If you are looking to track from other sources, I would catch them before.
        I use a summary page with links, and have been able to catch UTM data from here, although I currently just use a redirect.
        Lord Zoom Links

         

        All the best

         

        John Drinkwater

        Zoom Community Super Champion

        I am not a Zoom Employee

         

        https://www.youtube.com/@boomwithlordzoom

         

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