Adding an external phone contact

Hi All,

I am halfway embarrassed that I can't figure this out, but here I am regardless.  For the life of me, I cannot figure out how to add an external phone contact to zoom so that it is visible to everyone in our company.

Example:  When I type in John Doe Company in the phone app, it brings up the saved phone number for John Doe company, an employee can click on it and it calls externally.

The probably is, I can't figure out how to add a new one.  If I want Jane Doe Company at xxx-xxx-xxxx I can add that to my personal contacts, but no one else in the company can start typing jane doe and have the contact card come up for them.  

I'm sure there is a way to do this, but I need help figuring it out!