Webinar registration - from Zoom and LinkedIn | Community
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Newcomer
AviM
Newcomer
January 23, 2023
Question

Webinar registration - from Zoom and LinkedIn

  • January 23, 2023
  • 2 replies
  • 15 views

Hi,

 

My company plans to hold a webinar in a few weeks' time. 

 

Our two main sources of registration is via our website and through LinkedIn events.

 

We'd like to open a registration for people who visit our webiste (we'd like to have their emails and phone numbers) and yet, we'd like to keep the event open for unregistrants as people who register on LinkedIn will be able to attend the webinar using a link.

 

What is the best way to go about it?

 

Thanks

 

@webinar

    2 replies

    Ray_Harwood
    Community Super Champion | Customer
    Ray_Harwood
    Community Super Champion | Customer
    January 23, 2023

    Welcome to the Zoom Community, @AviM.

     

    If I understand correctly, you want some people to register, but others to simply use the Join URL to enter the Webinar?

     

    Generally speaking, registration is either required, or not enabled. Is there a reason LinkedIn people won’t be given the registration link?  I’d recommend putting the registration link on all web pages and social media sites, and not putting the direct link anywhere. 

      J
      Newcomer
      JeanN
      Newcomer
      January 23, 2023

      Funny - I'm just contemplating this too.  Would love to know what solution you come up with. 

      We want to register everyone, but sending people from a  LinkedIn event page to the Zoom registration means they have to register twice (once on LinkedIn to get access to the Zoom registration link, and then after clicking the Zoom link they have to register to get the actual meeting link) and I'd like to avoid that.  I believe LinkedIn Events has a Zoom plug in - or the other way around? - but figuring it out and getting the two other people in IT & Marketing who handle the Zoom admin & LinkedIn account admin to set it up sounds like a headache and potential for disaster.

      Ray_Harwood
      Community Super Champion | Customer
      Ray_Harwood
      Community Super Champion | Customer
      January 23, 2023

      Another alternative – if you really want to use the LinkedIn Event feature – is to live stream to LinkedIn. See this LinkedIn article for details:

      https://www.linkedin.com/help/linkedin/answer/a523091

      To only rely on Zoom registration, make a Post on LinkedIn with the registration link included – don’t make a LinkedIn Event. 

      J
      Newcomer
      JeanN
      Newcomer
      January 23, 2023

      Thanks Ray, unfortunately one can't capture information for livestream viewers.  So for example, if expending $ on LinkedIn Ads, you'll get views, but not much by way of lead collection. 

      We've tried direct to Zoom registration on posts, (and might just keep doing this) but LinkedIn Events offers some pre-communication options that are useful. For eg. we can connect with speaker & registered guest's networks that we wouldn't otherwise have access to; and we can put all the speaker confirmations & other updates on the LinkedIn Event page without spamming invitees via email, or repetitious posts to our LinkedIn followers who aren't interested in the event. 

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