Standalone Webinars Pay Per Attendee

Welcome to the Zoom Community, @DigitalMedium.  And welcome to Zoom Events and Sessions.

There are two types of licenses available:

1. Zoom Events  "Unlimited" (which I like to call "Annual").  This license is typically used for internal events, since the maximum capacity is fixed (100, 500, 1000, etc.) but as many events as you want can be held at this capacity while this license is active, but only one hub is allowed for the license.  it can be used to host events for other people, but some elements of the event may reference the owning hub, which might not be appropriate for your customers/clients.  Note that these licenses are somewhat costly, and in general only cost-effective (compared to PPA licenses) if you are going to have more than 8 events at the maximum capacity of your license.
2. Zoom Events "Pay Per Attendee" (PPA).  This license grants a certain number of Attendee "slots" to your Zoom Events license, at a maximum cost per attendee of $2.50, less if purchased in quantities larger than 100.  PPA "slots" which are unused 1 year after purchase are voided, so do not purchase more than you will reasonably be able to use in a year. If you need more slots, you can add them at any time, or even let Zoom charge you the base rate of $2.50 per attendee for any over your available PPA slots.  Each person that visits the lobby of a PPA event deducts 1 from the available PPA license.  Registrants who do not attend your event ("attendance" means any visit to the lobby or any session) do not subtract a slot.  Registrants who do attend only subtract one slot regardless of the number of times they visit the lobby or any session per event.  With a PPA license, the license holder can create multiple Hubs; for example, one for Client A, one for Client B, etc.

The $2.50 price per PPA slot applies to a Zoom Event.  If you are only planning to hold Zoom Sessions (single or recurring Webinar-only -- not including multi-day or multi-session events), then there are Sessions-only licenses available for both "Unlimited" and PPA use.  Session-only licenses are slightly less expensive than Events licenses. Most people I've talked with also want to hold multi-day and multi-session events, so I rarely see anyone buying Sessions licenses.

See the various costs for these licenses at https://zoom.us/pricing/events.  Reach out to me for more information on Zoom Events and Sessions licensing.  There is a recording available at the GoodClix Hub here which contains additional details of Zoom Events licensing (click the Recording tab).