Still waiting for an official response on this. I do not have a business or a website or an EIN, and none of the choices under "Your Company's Legal Form" are appropriate for an individual.

Hello @eli-hu and All,

I have been following up on this feature with internal teams. After the industry regulations compliance, Zoom is planning to release Sole proprietor campaigns hopefully in the second half of this year. Please note all future releases are subject to change and I strongly encourage everyone to bookmark the Zoom phone release notes so you can track the feature when it goes live.

https://support.zoom.com/hc/en/article?id=zm_kb&sysparm_article=KB0062333

Another Monday, another email about the urgency of creating a brand and a campaign.

Still no guidance on how to create a brand for an individual. Everything I needed to say I said in the OP at the top of this thread.

TL;DR: How should an individual fill out the Brand page?

I know this is an old thread that dies like every other similar to it, but let me clarify a couple things.

1.  Like MANY other folks out there....there ARE people like myself and this person who use Zoom for PERSONAL HOME PHONE AND MEETING SERVICE.  For communicating with family and the such.  It is also a cost-effective way to have home phone service which is integrated to all the other Zoom features.  

2. These PERSONAL-USE users which are not associated with a business in any way, use the SMS feature conversationally in the EXACT same manner as one uses SMS on their mobile device.  Yet mobile devices don't require a 10DLC campaign.

3.  The PERSONAL-USE class of SMS users are simply a gap in the governments efforts to regulate the industry.  Should we be surprised that the FCC and all their executive project managers and high-paid consultants overlook this segment of the communications industry and technology?  Of course not, that's what we get from every government product and service....mediocrity and permanent dysfunction.  This problem will only be fixed by congressional due-process.  And since most of us don't have the time to "complain to out politicians"....and there is no apparent advocacy for the issue/gap....it will never be fixed.

4.  Ignore anything that Zoom tells you,  they're reading the script.  I HAVE CONSIDERABLE KNOWLEDGE OF THIS ON THE BUSINESS SIDE OF 10DLC, AND THERE IS NO WAY TO REGISTER A BRAND AND CAMPAIGN AS AN "INDIVIDUAL" PRIVATE ENTITY.  Even if there was, who in their right mind would fill out the equivalent of all that business information and turn it over to some appointed quasi-government extension?  NOBODY.

5.  I read comments that Zoom will assist with campaigns.  NEGATIVE.  Zoom has nothing do it and will offer nothing but some canned remarks which are categorically inaccurate.  All that business about "conversational SMS".  For all practical purposes, there is no such thing.  Even 10DLC erroneously documents a conversational use-case which suggests that an incoming SMS to a line shall serve as implied-consent to receive messages.  That is BS and Zoom certainly doesn't apply that logic.  Zoom is either ON or OFF....not evaluating whether a remote subscriber has initiated implied-consent and therefore permit an outbound SMS from Zoom to that subscriber.

6.  When I have some free time, I will escalate this to the Zoom executive office.  I believe this is a fair issue to escalate to C-suite because it seems that Zoom's own staff don't recognize or acknowledge the "personal use" class of Zoom subscriber.  Any Zoom subscriber who is not a business entity should be waived from 10DLC scrutiny.....and Zoom could do that tomorrow.  Nobody at Zoom is going to jail because apply reason to a misguided FCC rule.  It's that simple.  And they should immediately respect the direct requests by personal users for SMS enablement until such time they're able to automate that distinction between personal and business accounts.

7. CONTACT YOUR CONGRESSPERSON AND COMPLAIN...AND DEMAND A CARVE-OUT FOR NON-BUSINESS ENTITIES. 

I can't emphasize enough, that people affected by this problem need to do the following things...at the least:

1. Contact Zoom sales, support and management....even this will get you nowhere.  Apparently nobody at Zoom or the communications industry has yet to acknowledge the gaps in the 10DLC project.

2. Contact The Campaign Registry directly and COMPLAIN.  ***********, ***********.  I'm not an expert on this by any means, but it sure seems like the 'industry' has appointed a private organization to "create communication law" which surely circumvents all existing due-process and communications oversight.  I don't understand how the GOVERNMENT permits this to happen while dismantling our private individual rights to SMS communications.

3.  Contact your congresspeople.  They are oblivious to these kinds of matters and don't even know that somebody self-appointed themselves to do their job....and actually do a worse job than congress and the FCC would do.  That should be some motivation for congress to shut down TCR or seek an injunction and congressional review of their actions.

If you are an individual who has their SMS shut down by Zoom, DEMAND YOUR SERVICE BE RESTORED AND COMPLAIN TO EVERYBODY YOU CAN THINK OF.

Since my last message had the contact emails blocked out, let me clarify.  The 10DLC policy and registration is administered by "The Campaign Registry".  You can google their name to reach their website and contact emails.  Actually, they have been responsive and insist that 10DLC doesn't apply to non-business lines.  So this matter could be resolved for all affected....quickly and efficiently by Zoom.  So this really looks like a Zoom issue.  Contrary to what you are told by ZOOM, it is Zoom and the carriers who hold the discretion and validation of the registrations....NOT the campaign registry or 10DLC which people are always referred.

If you're affected by this, reach out to Zoom management, reach out to The Campaign Registry, and reach out to your congresspeople who were circumvented by this process.

Since this blog restricts pasting images, below is a quoted response from The Campaign Registry when I made an inquiry to them:

"Hello Nick,

Registration with us is only required for business messaging. If this is your personal number that you are only using for personal messaging with friends and family, then you should not need to register. Additionally, the review, approval, and/or rejection of campaigns is done by your messaging provider and their upstream partners. Because of this, we cannot force through approvals as we are not the ones doing the reviews. Typically, the best course of action is to reach out to your messaging provider and ask them to escalate this to their upstream partner."

I checked with VOIPLY phone service.  Here is their response to my inquiry about 10DLC.  It looks like they properly recognize THREE key conditions to requirements for 10DLC registration; 1) A2P, 2) Business line, and 3) message volume.

"That's correct, 10DLC regulations primarily apply to business lines for A2P messaging. Conversational SMS, typically seen in residential usage, is not subject to the same registration requirements and is generally exempt from these regulations. However, it's always important to use messaging services in compliance with your provider's terms of service and applicable regulations to ensure uninterrupted service. If you have any specific concerns or need assistance with Voiply's policies regarding SMS, we're here to help."

I'm going to live test Voiply on a new line, then port out of Zoom.  We thought it was need alternative to other 'Home Phone" options to use Zoom with phone.  Being able to Zoom with family....even our Zoom meeting ID is the same as our home phone #.  But all this aggravation about blocked SMS isn't worth the trouble.  We can move to another phone service....save money...and use Zoom Meeting for free on the mostly rare occasions.

Thanks for sharing your story and use-case, it's needed to build momentum and eventually curb or shut down 10DLC which is an ill-conceived BOONDOGGLE.  I am also not surprised by the results of your campaign registration efforts....I have had the same results on the business side like most others.  And Zoom refers you to their ridiculously inadequate and ineffective articles and notes which result in REJECTION.

Your example and use-case also reflects a huge gap in SMS message "control" which 10DLC fails to even address the obvious.  To emphasize, when one of your customers sends a message to your Zoom line requesting an appointment, that ACTION should serve as EXPRESS CONSENT and therefore permit YOU to send messages back to that person.  In addition, EVERY carrier and company who processes SMS should host, maintain and respect a working STOP list and respond to the STOP keyword.  Every carrier could implement those TWO steps without any 10DLC or policy....it's common sense....just implement it so that individuals can make their block election at will.

As I've said a hundred times, the problem is that 10DLC is over-reaching and overlooks an entire segment of the communicating public.  Eventually all phone lines will support UC (unified communications) features, and the 10DLC gaps and complaints will expand.  The Campaign Registry and the carriers like Zoom are absolutely defiant and unwavering about these gaps.  It will take legislative action to shut them down.

1.  You can contact The Campaign Registry (TCR) support about your rejections.  Give them your CampaignID and they maybe they can help you.  They offered to assist me in that manner, but I refuse to get an EIN and share all my personal information for the privilege to SMS.

2. Please contact your politicians and complain.  I'm putting together a powerpoint which I hope to publish and share to the public domain as an informational piece.  A lot of people will need to be educated about the problem before they'll be willing or able to take legislative or legal action.  After all, Zoom support suggests that 10DLC is a LAW....they are very uninformed and IGNORANT.....because there is nothing lawful or any laws related to 10DLC....it is a private policy conceived by private companies to interfere with my INDIVIDUAL right to access to the public communications network....a public utility.

While compliance around anti spamming regulations is required, the issue here is Zoom, and not a regulation issue.

We have our primary number set to send and receive text from a third party.  Not real happy about how it works right now, but at least our customer can send us text messages.

And recommend to my solo clients to use other services so they can text from same system as their phone and there are no massive hoops to jump through.  But, they monitor like a hawk around spamming people.