SMS campaign rejection for brand inconsistencies | Community
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Newcomer
December 18, 2025
Question

SMS campaign rejection for brand inconsistencies

  • December 18, 2025
  • 1 reply
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My campaign was rejected for "Brand Inconsistencies" and I can't figure out why. The only thing I can think of is that my website and this campaign use the name of my DBA company name. But when I submitted the brand for approval, I listed my official company name AND my registered DBA, so that should be covered. My brand was approved, but the campaign (using the DBA) was rejected. My website uses the brand of my DBA, which is a common circumstance. So my campaign and my website match. But I think it might be looking for the registered business name that is tied to my EIN?? But I don't use that old name for anything so I'm not sure how to resolve this.  Please advise. I need to get SMS working becuase I use it for client communications and people are texting and I'm not getting them. 

1 reply

Ray_Harwood
Community Super Champion | Customer
Community Super Champion | Customer
December 20, 2025

Welcome to the Zoom Community, @jodihume.

 

If you haven’t yet done so, your best bet is to create a Support Ticket. Here in the Zoom Community we’re volunteers (mostly Zoom customers, some Zoom employees) with no access to your account info, and there’s no way to tell from here what might have been the issue.

 

You can generally still receive SMS on Zoom Phone while 10DLC is unregistered or pending, but you will be blocked from sending/replying until your numbers are assigned to an approved 10DLC campaign.  

 

I’m assuming you have read and are following the information contained here:

https://support.zoom.com/hc/en/article?id=zm_kb&sysparm_article=KB0058283 

Ray_Harwood
Community Super Champion | Customer
Community Super Champion | Customer
December 20, 2025

Also,  see this from a Perplexity inquiry I made:

https://www.perplexity.ai/search/96839e10-7598-4798-9601-46601b5681c8