Identify traffic source of those viewing Zoom recordings (or integrate recording page with GA4)

I have a Zoom recording which I have shared to anyone with the link.

I use the analytics option in Zoom to check how many people watch the video each day.

1. But how can I identify the traffic source of people watching the video? Eg; did they come form social media, google search, etc.

2. Can I place a Google or Facebook pixel on the Zoom recording page?

3. Can I integrate Zoom with Google Analytics? (Perhaps via the Zoom API?)

Thanks in advance for any help or ideas!