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Newcomer
November 21, 2023
Question

New registration process

  • November 21, 2023
  • 4 replies
  • 0 views

Has anyone else noticed that the change in the registration process from the old Zoom webinars to Zoom events has significantly reduced conversions and show-up rates?

 

  • For example, on the old platform, we used to average 40% or so turn up rate for free webinars. Now it's down to 10%.
  • I also wonder about the extra step in the registration process for new registrations -- requiring that a link be sent to their email and THEN completion of the registration process. The old way was much better.

 

Anyone else?

jmancini

    4 replies

    Community Champion | Employee
    November 21, 2023

    @jmancini Hi there, just to confirm you mention "I also wonder about the extra step in the registration process for new registrations -- requiring that a link be sent to their email and THEN completion of the registration process."

    Just confirming there's no additional step to "complete" the registration process, if they pre-register they can do that in a single step. An email is sent to the user directly with the join information and also confirmation page is immediately shown so they can directly add it to their Google/Outlook/Yahoo or other calendar.

    Finally if the webinar is about to start by the time they register it has a "Join" option:

    Newcomer
    November 21, 2023

    Hi, thank you @mgstark - in this case, I was talking about the new reg people rather than the pre-reg imports. New ones now need to go to a link, then back from the link to their email to get a confirmation code, then back to complete their reg. It used to be a single step. A couple of people have mentioned they were confused by the two step process.

    Community Champion | Employee
    November 21, 2023

    Hi @jmancini77 thanks for the confirmation. I thought you meant Zoom Webinar. As you mentioned for Zoom Events/Sessions when a user registers with email address there is a confirmation code to validate them .etc

    We are looking into this feedback.

    Newcomer
    May 3, 2024

    When I register for certain webinars...I get message saying 'registration successful, email with link sent'

    I never get the link from zoom, no matter how many times I try. zi contacted organization doing the webinar and they tell me they have me as registered. That could be happening to people who you have as successfully registered. It is really frustrating.