Top 3 Need-to-Knows to Get the Most Out of Zoom Webinars & Events

You've got the tools — now here's how to set them up to get the most out of them from day one.

1. Invest an Hour in Setup

Feature: Web Portal Settings, Hub Configuration, Host Seats

Before you host your first event, take the time to get your configuration right. Log into the Zoom web portal and review your default settings for Meetings, Webinars, and Recording — make sure everything aligns with how your team actually operates. Then head to events.zoom.us to set up your hub and add the teammates who'll help manage events.

Here's a detail worth knowing: each Zoom Webinar Plus and Zoom Events license comes with at least 5 host seats (1 license holder + 4 teammates). If your organization is on Workplace Enterprise Plus, every user already has a Webinar Plus license with 1,000-attendee capacity — and they don't count against your limited host seats. So if you have a large event team, set up a hub, add everyone, and collaborate.

Why does this matter? Your first event becomes the blueprint for everything that follows. An extra hour upfront in settings, branding, and hub structure can save dozens of hours downstream and lock in consistent quality across sessions your team produces.

Admins & account owners start here with license assignment:

Manage the host account/hub owner's settings:

Set up the hub, add your team, and start creating events:

2. Make AI Companion Part of Your Event Workflow

Feature: AI Companion for Meetings, Recordings, Analytics & Content Generation

AI Companion isn't just for meetings — it's a force multiplier for your event lifecycle.

Before the event: Use AI Companion while planning meetings to surface action items and generate content.* Feed it your source-of-truth docs, last year's run of show, or a rough outline, and ask it to draft an updated run of show, a talk track, email campaign copy, or a promo strategy. Let AI handle the first draft so your team can focus on refinement and stakeholder coordination.

After the event: AI Companion can generate recording highlights, help you analyze engagement reports to surface patterns, and generate follow-up emails. Download your reports, and instead of using filters and data validation across multiple excel workbooks, upload your reports from Zoom Webinars & Events into AI Companion as resources, and prompt AI companion for the insights you would like to find in your data. The analytics in Zoom Webinar Plus and Zoom Events can become even more powerful when AI Companion synthesizes content into resources — recap docs, highlight reels, and data-driven recommendations for your next session.

Event teams are coordination-heavy and time-constrained. With AI Companion, you can compress content creation, reduce manual follow-up effort, and make sure the insights in your event data actually get surfaced and acted on. This helps enable faster follow-up with attendees, more content output per event, and better-informed decisions about what to do next.

3. Use the Branding Tools You're Already Paying For

Features: Session Branding, Production Studio, Page Builder, Email Builder, Resources, Certification, Zoom Tiles, Zoom ISO, Graphics Toolkit

Engagement often matters more that attendance volume, and production value is one of the biggest drivers of engagement. The good news: you already have powerful branding tools included in your license.

Paid accounts with a Zoom Webinar license include session branding options that, with relatively modest effort, produce a professional-looking event. Step up to Zoom Webinar Plus or Zoom Events and the toolkit expands substantially — Production Studio for live scene management, Page Builder for custom landing pages, Email Builder for branded communications, Resources for supplementary materials, and Certification for verifiable completion.

If you're an AV pro or working with professional producers or third-party AV partners, Zoom Tiles, Zoom ISO, and the Zoom Graphics Toolkit (all included with Zoom Webinar Plus and Zoom Events) unlock broadcast-grade production capabilities with no additional cost.

A polished, branded event signals credibility — whether your audience is prospects evaluating your company, customers deepening their relationship, or employees engaging with internal programs. Higher production value can lead to longer watch times, stronger engagement, and better post-event sentiment. The ROI case is simple: invest the time to configure them once, and every event after that benefits.

All Webinar licenses:

Take it to the next level in Zoom Webinar Plus and Zoom Events:

Ready to Level Up Your Virtual Events?

These are just some of the ways Zoom Webinar Plus and Zoom Events can help you run smarter, more engaging, and more measurable events.

👉 Explore Zoom Webinar Plus & Events

*Some features may require an additional add-on or paid license for access or to remove usage limitations. Availability and functionality may vary based on your subscription or license type.

Written by Mike Elliot, Product Adoption Expert, Zoom Events & Webinars. For questions about this article or other Zoom Products, reach out via the Zoom Community or your Customer Success team.