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In pre-pandemic days, Madwire’s offices bustled with energy and action, sales celebrations, and impromptu dart games. This family-owned tech company has grown to one of the largest employers in Fort Collins, Colorado, thanks to its strong culture of collaboration and fun.
When COVID-19 cases began to ramp up in early March, Madwire’s busy headquarters quickly went dark as employees transitioned to working from home. With Zoom Meetings & Chat and Zoom Phone, “we had everything we needed to transition to a fully remote company,” said David Jones, CTO of Madwire.
Madwire’s team wanted to figure out how to emulate its unique workplace culture in a new virtual world. In our latest case study, Jones shares how Zoom enables Madwire’s remote work environment and helps this close-knit company celebrate employees.
“When we were in the office, we had sales screens where people could announce that they made a sale, met their goal, launched a website, and even play their favorite song. When we went remote, we integrated with the Zoom API and created a chatbot. Now whenever someone hits that goal, it actually gets announced on Zoom Team Chat in our sales channels. And there’s a lot of engagement — people saying, ‘way to go, good job.’”
I believe Madwire's success story serves as an inspiration to other businesses, demonstrating the profound impact that effective communication and collaboration can have on growth and customer satisfaction. It's a testament to the synergy between Madwire's mission and Zoom's capabilities, and that's why I encourage other customers to embrace similar opportunities for growth and success in their own journeys.
the remarkable adaptation of Madwire's award-winning work culture to the remote environment through Zoom. It showcases their innovative strategies, employee engagement initiatives, and commitment to fostering a positive and productive remote work environment. It serves as an inspiring example of how organizations can thrive and maintain a strong company culture even during challenging times.
Madwire's success story on how quickly and effectively they have adapted and transitioned to the new normal is definitely inspiring! Utilizing what is available - a great technology that Zoom offers to be able to still promote collaboration, fun and keep on motivating people in the workplace. Clearly, no boundaries out there can stop Madwire from being successful!
Madwire's dedication to maintaining its unique workplace culture is evident through the integration of a chatbot that celebrates sales achievements on Zoom Team Chat. This innovative approach fosters engagement and encourages virtual interactions among employees, replicating the supportive and celebratory atmosphere of their physical office. Madwire's adaptability and use of technology demonstrate how companies can thrive and maintain their culture even in challenging circumstances.
Effectively adapting their vibrant workplace culture to a remote work setting by utilizing Zoom's features, such as API integration and chatbot announcements, to celebrate sales achievements and foster engagement among employees. 💪
Zoom as a unified communications platform has indeed revolutionized the workplace setup. As employees transition to work remotely, this does not boost employees’ morale with the extra hours that can be spent with family or personal matters, but this can be leveraged by companies to grow their businesses by tenfold. Kudos to Madwire for their successful transition and continued positive engagement.