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Add to calendar CTA on webinar registration email


Hi there, 


We're running our first webinar series on zoom and realised that it's really hard to find the "add to calendar" CTA on the email confirming registration. 


We want to make sure this is the main action when people register 2 weeks prior to the webinar. Instead there's a big 'join the webinar' button/CTA that makes little sense as the webinar isn't live at this point. 


Any ideas about how to make 'add to calendar' the main CTA on these emails? 


Thanks in advance



Hey @Gabolino for the 'add to your calendar' we take all feedback and suggestions at After a participant registers, they will receive the meeting details and are able to Join the Webinar but not actually 'join' as they will be prompted a message that says 'Please Wait for the Host to Start this Meeting / Webinar' (this is redirected to our KB on the prompted message). This is all by design and as suggested above, encourage filling out the feedback form. Thanks! 😀


Also, check out our KB on Customizing webinar email templates if you want to test the waters of HTML, CSS, and FreeMarker Format

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You could use Zoom's APIs to trigger a custom webinar confirmation email to registrants with a prominent "add to calendar" CTA or even better a calendar invite ics file. If you are not a developer there is a Zoom marketplace app, Salepager, that can send send confirmation emails to registrants that are calendar invites with a prominent RSVP CTA. These invites populate on attendee calendars for most major email clients.