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Are you asking to require it as a background or as a profile pic or in some other manner?
Do you mean when in a meeting, when it displays the person who is talking name?
No. There is no way to make a permanent image of your logo show. The only thing that would come close to this is if you forced a virtual background to be used and limited it so users could not upload their own and had only the logo as an option. This however would only work for when cameras were shared. You could create a company policy that requires employees to use the company logo as their profile picture, but there is no way in Zoom to force this behavior.
Virtual backgrounds are just images that you can upload under Account Management>>Account Settings>In Meeting Advanced >>Virtual Background https://support.zoom.us/hc/en-us/articles/210707503-Changing-your-Virtual-Background-image